Method, system, tracker, framework. If it's yours, it gets a name, a strapline and a claim.
Five steps. No overthinking. The grid does the heavy lifting.
PromiseEssenceKeywordsTechnicalNames
Step 1 · The Promise
What's the transformation it delivers?
One sentence. No hedging. Not what it does. What they get.
Step 2 · The Essence
Get under the bonnet
Three answers. Fast, honest, unpolished.
Yo-yo dieting. Guesswork. The 9pm biscuit spiral. Problem words make the best names.
Predator vision. Money for calories. Air traffic control.
Step 3 · Your Keywords
Pick your three words
Pulled from your own answers. Pick the three words that smell most like the thing you're naming.
0 / 3 selected
Sharpening with AI…
From your answers
Smart suggestions
Your best word might not be auto-pulled. Niche jargon, acronyms, product names — type them in. They often make the strongest names.
Step 4 · Technical Words
Pick your three mechanisms
The words that make it sound like a method, not a vibe. Exactly three.
0 / 3 selected
Step 5 · The Names
Your grid of contenders
Tap one to select it. Not feeling any? Re-roll. Unlimited spins, no repeats.
Naming with AI…
The Batman Test
Your pick: . Four checks. All four or back to the grid.
Short
They could repeat it after one hearing.
Intriguing
Tells enough, not everything.
Utility belt
Batman could whip it out mid-fight.
Proprietary, not bullshit
A real method underneath.
Back to the grid. Most winners take two rounds.
Strapline Builder
"It's like [your metaphor] for [your audience]". Edit until it bites.
The Claim
I help [WHO] get [OUTCOME] with [NAME]. Tighten the WHO and the OUTCOME.